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One of the most common things I hear from business owners is this: "I think we need a new website." But after looking at their site, the problem usually isn’t the entire website. It’s the homepage. For most established service-based businesses, the homepage does the heavy lifting. It’s the first impression, the credibility signal, and the place where visitors decide whether to keep exploring or leave. And when it isn’t structured properly, even a good business can appear uncl